Courses

SAS has teamed with CRM experts Michael Berry and Gordon Linoff of
Data Miners to offer a three-day seminar entitled Customer
Relationship Management Through Data Mining. (Full details at
http://www.sas.com/bks/crm )

DECEMBER 18-20 in Houston, Texas, is the next U.S. scheduled seminar,
and Michael Berry will be the instructor.

From this seminar, you will learn how to apply data mining at the critical
points of the customer lifecycle:
     * Acquisition
     * Retention
     * Loyalty

You will also be lead through a process that will help you achieve
vital CRM goals:
     * Increase customer lifetime value
     * Segmentation of customers by profitability
     * Segmentation of customer by risk of default/churn
     * Integration of data mining into the full marketing process
     * Improved customer retention
     * Increased wallet share

Either Gordon Linoff or Michael Berry will be presenting the seminar at
these locations:
     Munich, Germany			Dec. 1, 2000 (one-day seminar)
     Amsterdam, Netherlands		Dec. 18-20, 2000
     Houston, Texas			Dec. 18-20, 2000
     San Francisco, California		Jan. 17-19, 2001
     Atlanta, Georgia			Mar. 7-9, 2001
     Seattle, Washington		Apr. 9-11, 2001
     New York, NY			May 2-4, 2001
     Boston, Massachusetts		Jun. 6-8, 2001
     Chicago, Illinois			Jun. 25-27, 2001

To learn more about the seminar visit: http://www.sas.com/bks/crm