KDnuggets : News : 2000 : n24 : item12    (previous | next)

Briefs


Subject: Siebel plugs hole with marketing applications
Nov 21, 2000. Siebel Systems has released marketing and business analytics
components for its eBusiness 2000 applications suite. Siebel released
three products with its eBusiness 2000.3 upgrade. They included Siebel
Analytics, Siebel Marketing and Siebel eMarketing. Siebel Analytics
fosters data mining capabilities; Siebel Marketing manages campaigns
across multiple channels; and Siebel eMarketing is a stand-alone
subset of the marketing application targeted for users who only need
to manage Web-based and e-mail campaigns.

Siebel Analytics integrates technology from Business Objects and
Informatica to give users an out-of-the-box data mining and data
warehousing solution tied into a Siebel front end. The application
also uses open APIs that enable users to extract data from other
databases as well as use third-party business analytic tools. "You can
also read data back into the warehouse," Lackner says.

SOURCE:   Computer Reseller News
http://www.crn.com/sections/BreakingNews/breakingnews.asp?ArticleID=21778

KDnuggets : News : 2000 : n24 : item12    (previous | next)

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