BriefsSubject: PrimeResponse and SPSS Partner ORLANDO, Fla.--(BUSINESS WIRE)--Dec. 4, 2000 Prime Response, Inc. (NASDAQ, EASDAQ: PRME), a leader in business-to-consumer relationship marketing, and SPSS Inc. (NASDAQ: SPSS), a provider of analytical customer relationship management solutions, today announced at the National Center for Database Marketing Conference , a strategic partnership that will enable companies to interact more profitably with customers through better marketing initiatives. Under this agreement, the companies will jointly sell and market their solutions to current and future customers. The relationship between the companies is expected to evolve from today's initial announcement to include a number of options, including tighter and more seamless integration between the companies' product lines. The combination of PrimeResponse's marketing automation and SPSS' analytical technologies gives B-to-C customers a unique and powerful solution which enables more personalized and profitable marketing at all customer touchpoints. see http://www.spss.com/press/template_view.cfm?PR_ID=296 |
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