Briefs

PLEASANTON, Calif.--(BUSINESS WIRE)--Jan. 9, 2001--PeopleSoft
Inc. (Nasdaq:PSFT - news) today announced the on-time delivery of
PeopleSoft Customer Relationship Management (CRM) Analytics, a pure
internet suite of applications that enables businesses to measure the
effectiveness of sales, marketing, and customer support
activities.

The PeopleSoft CRM Analytics suite includes PeopleSoft Sales Activity
Insight, Marketing Insight, Support Insight, Profitability Insight,
and Customer Scorecard -- applications that integrate data to give
companies insight into the performance of their sales, marketing, and
service programs.

For example, PeopleSoft CRM Analytics will alert a company that its
largest customers may not be the most profitable due to high service
costs or reduced revenue expectations. This enables the company to
adjust its marketing, sales and service efforts
accordingly.

Source biz.yahoo.com/bw/010109/ca_peoples.html