Briefs

PITTSBURGH, Pa.,--(BUSINESS WIRE) -- January 17, 2001--ASA (Advanced
Software Applications), a leading supplier of data analysis and data
mining solutions, today announced that BMG Direct has selected
ModelMAX?Plus to expand their in-house analytical capabilities.

BMG Direct is BMG Entertainment North America's successful music
membership service division. Serving millions of members in North
America, BMG Direct has grown through strong product selection and
innovative targeted marketing programs. Thousands of titles from the
industry's leading companies are offered monthly to club members. BMG
Direct also operates a major web site, www.bmgmusicservice.com, which
consistently ranks among the top 20 e- commerce sites.

In depth data analysis is key to BMG Direct's target marketing
efforts.  ModelMAX?Plus is an automated predictive modeling and custom
clustering solution that addresses a wide variety of data analysis
needs quickly and accurately.  Initially BMG Direct will use
ModelMAX?Plus to create response models and to gain a better
understanding of who their customers are.

For more information visit www.asacorp.com