KDnuggets : News : 2001 : n03 : item25    (previous | next)

Briefs

FTC Drops Investigation of DoubleClick
Jan 23, 2001. The Federal Trade Commission yesterday ended its investigation of
the data practices of online ad firm DoubleClick Inc. "Based on this
investigation, it appears to staff that DoubleClick never used or
disclosed consumers' personally identifiable information for
purposes other than those disclosed in its privacy policy.
Specifically, it appears that DoubleClick did not combine PII from
Abacus Direct with click stream collected on client Web sites," Joel
Winston, FTC acting associate director of the division of financial
practices, said in a letter sent yesterday to DoubleClick's attorney.

See http://www.dmnews.com/articles/2001-01-22/12755.html

KDnuggets : News : 2001 : n03 : item25    (previous | next)

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