Briefs

Persona, a Safeguard Scientifics (NYSE: SFE) partner company, has
announced a new customer relationship management system called
"p-CRM," designed to foster and strengthen one-on-one relationships
between online businesses and customers while respecting data privacy
-- an increasingly important issue for many customers.

The new software integrates with existing e-commerce platforms in a
permission-based system. The data management component lets businesses
accumulate detailed information about a customer's interests and
behavior, with prior consent. The built-in profile management system
gives customers access to their data and preferences, with the added
advantage of providing more accurate information to use in marketing
plans.

See CRM Daily