KDnuggets : News : 2001 : n07 : item30    (previous | next)

Briefs

Engage sells I/PRO Analytics Unit
Engage, Andover, MA, has been restructuring its businesses in recent
months to reduce costs and cut losses. In December, the marketing and
technology company said it would lay off half its staff by April. The
company also renegotiated contracts with many of its Web publishing
clients to reduce the amount of commissions it pays.

TopicalNet said it plans to merge its content-categorization
technology with I/PRO's I/AUDIT psychographic and demographic
profiling technology and NetLine click stream data, which lets
TopicalNet clients automatically deliver interest-targeted content and
ads to anonymous users.

See www.engage.com

KDnuggets : News : 2001 : n07 : item30    (previous | next)

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