KDnuggets : News : 2001 : n18 : item19    (previous | next)


Relizon to acquire Epsilon
DAYTON, Ohio, Aug. 22, 2001 --- The Relizon Company today announced that it
intends to acquire leading marketing solutions provider (MSP) Epsilon in a
move that will significantly enhance and expand its capabilities in
customer relationship management (CRM). As part of The Relizon Company,
Epsilon will maintain its strong brand identity and keep intact its
management team. Financial terms of the agreement were not disclosed.

Clients will benefit from the addition of Epsilon's inherent strengths as a
Marketing Solutions Provider - its rich marketing heritage and deep
understanding of marketing technology - that are a perfect complement to
the broad spectrum of Relizon's total business communications offerings. To
augment its comprehensive document, billing and marketing solutions,
Relizon will merge its eCRM Group into Epsilon, thereby creating a new
business unit with an expanded customer base, larger pool of talented
resources and increased opportunities for growth.

"Epsilon's experience and expertise in direct and database marketing -
particularly data mining and data analytics - will allow us to offer
customers a more robust and complete set of marketing solutions," said
Rodney A. Hedeen, Relizon's president and chief executive officer. "Joining
forces with Epsilon is a major step forward in achieving our vision of
being the leader in total business communications."

Relizon was created in August 2000 when The Reynolds and Reynolds Company
sold its Information Solutions Group to The Carlyle Group, one of the
world's largest private investment companies, with more than $13 billion in
assets under management. Relizon posted annual revenues of more than $800
million in its most recent fiscal year, ended Sept. 30, 2000. The company's
new fiscal year ends Dec. 31.

Epsilon is a privately owned company that has recently achieved the
strongest financial performance in its 30-year history. In 2000, Epsilon
realized annual revenues of approximately $120 million and recently
announced that earnings for the quarter ended June 30, 2001 increased
nearly three-fold over the same period a year ago. Epsilon's client base
includes Celulares Telefonica, Citrix Systems, Hilton Hotels and the
National Multiple Sclerosis Society.

For additional information see www.relizon.com and www.epsilon.com

KDnuggets : News : 2001 : n18 : item19    (previous | next)

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