Briefs

K2S (KXEN Smart Segmenter) Offers Clustering Capabilities with Rapid Deployment

San Francisco, CA - August 27, 2001 KXEN', a global analytic software company that provides powerful, predictive and descriptive modeling technology for both data mining professionals and business decision-makers, today released K2S (KXEN Smart Segmenter), a new addition to the KXEN analytic framework that will provide automatic clustering and segmentation capabilities.

"K2S is a valuable addition to our product line," said Roger Haddad, CEO of KXEN. "K2S provides both business professionals and statisticians a tool to automatically segment their data based on their specific business questions. Like all of KXEN's analytical components, K2S allows them to immediately assess the value of their analysis. Organizations that previously could not afford extensive data mining resources can now build models in seconds or minutes instead of hours or days."

This new component to KXEN's line of analytic software enables business users to automatically separate data into different groups containing similar attributes and identify the most important attributes in which to base their analysis. For example, marketers can use K2S to easily identify groups of prospects that have the highest propensity to buy their products in order to develop more targeted marketing campaigns and achieve higher response rates.

To ensure the quality and reliability of the analysis, K2S offers a quality index that rates the value of extracted information and a robustness index that monitors the reliability of the created clusters. Using the lift and profit curves available in K2S, business users can graphically view how their campaign, for example, will perform using the different segments of data.

KXEN's software suite is different from other analytic products because it allows organizations to build and deploy models much faster than using traditional products. It takes less than 30 seconds on a laptop to identify and describe high or low performing clusters, using a data set of 50,000 records with 15 attributes. KXEN's analytic framework easily integrates into existing applications, bringing powerful predictive and descriptive modeling capabilities directly to the business user. Some business applications include: customer relationship management, sales automation, supply chain management, network management, financial services, manufacturing, and biotechnology.

K2S is now available through KXEN's direct sales force, as well as OEMs and systems integrators. K2S can be sold as a stand-alone product or as an integrated offering with KXEN's other products. OEMs and systems integrators can inquire about partnering opportunities.

For more information on KXEN, visit http://www.kxen.com.

KXEN and the KXEN logo are trademarks of KXEN, Inc. All other trademarks are the property of their respective owners.