Briefs

LINCOLN, Mass.--(BUSINESS WIRE)--Aug. 29, 2001

Unica Corporation today announced that it has joined PeopleSoft Inc.'s
(Nasdaq: PSFT) Software Alliance Partner Program. The companies plan
to market their products to enterprises that require strong analytical
functionality across sales, service and marketing. Leveraging
PeopleSoft 8 and Affinium(TM) Suite's open architectures, businesses
will be able to benefit from a CRM platform in which Unica's unique,
predictive customer analytics and interaction management logic can be
utilized throughout the enterprise. Unica's Affinium provides
businesses with sophisticated, multichannel marketing capabilities
that complement and extend PeopleSoft's open platform of enterprise
applications in CRM and enterprise performance management (EPM). This
offering enables enterprises to take their marketing and CRM
initiatives to the next level by developing more targeted campaigns,
while lowering costs, increasing productivity and realizing rapid
return on investment (ROI).

"Our alliance with Unica validates PeopleSoft's commitment to an open
solution approach. We continue to raise the bar in the software
industry by partnering with best-of-breed, standards-based solutions
like Unica's Affinium, further demonstrating our technology
leadership," said Stan Swete, senior vice president and general
manager, PeopleSoft CRM.

Affinium provides sophisticated, yet easy-to-use capabilities for
streamlining marketing processes, building customer understanding and
actionable segmentation. Affinium delivers deep functionality for data
mining and predictive modeling, customer interaction and campaign
management, real-time personalization and reporting. Businesses can
now build stronger, more profitable customer relationships and achieve
marketing success.

"Leading-edge CRM strategies entail tight coupling and closed-loop
processing between operational and analytical systems, so that
organizations can fully leverage exploitable trends in their data to
attract, retain, and grow relationships with their customers and
channel partners," said Steve Bonadio, senior program director, META
Group, Inc.  "The ability to predict and model customer behavior is
key to understanding and applying the proper treatment to customers,
with tight links to operational CRM systems enabling data to be turned
into action."

Unlike competitive offerings, the integration of PeopleSoft 8 and
Affinium is supported through Unica's Universal Dynamic
Interconnect(TM) (UDI) technology, providing the marketing user with
immediate access to all customer and interaction data managed by the
PeopleSoft platform.  Unica's unique, open UDI technology utilizes
this data level integration to provide predictive information, such as
cross-sell, customer value and churn propensity, which can be
delivered to PeopleSoft's Marketing, Service and Sales
applications. With this joint solution, businesses can conduct more
effective customer interactions within their marketing, sales and
support organizations.

"Unica's Affinium has the rich and deep functionality marketers
require, and is the only analytic solution based on an open
architecture like UDI and XML," said Yuchun Lee, CEO and co-founder of
Unica. "The combined PeopleSoft 8 and Unica Affinium solution brings
unprecedented integration and functionality that clearly
differentiates the solution in the market.  PeopleSoft's open
architecture and data management expertise enables members of the
extended enterprise to maximize the value of our application, pushing
customer intelligence to the enterprise edge."

For more information, see www.unicacorp.com.