Courses

SAS has teamed with CRM experts Michael Berry and Gordon Linoff of
Data Miners to offer a three-day seminar entitled Customer
Relationship Management Through Data Mining. (Full details at
http://www.sas.com/bks/crm)

October 29-31 in San Francisco, CA, is the next U.S. scheduled
seminar, and Gordon Linoff will be the instructor.

From this seminar, you will learn how to apply data mining at the
critical points of the customer lifecycle:

     * Acquisition
     * Retention
     * Loyalty

You will also be lead through a process that will help you achieve vital CRM goals:
     * Increase customer lifetime value
     * Segmentation of customers by profitability
     * Segmentation of customer by risk of default/churn
     * Integration of data mining into the full marketing process
     * Improved customer retention
     * Increased wallet share

Either Gordon Linoff or Michael Berry will be presenting the seminar at
these locations:
	San Francisco, California	October 29-31, 2001 - Only 7 Seats Left!
	Rockville, Maryland		November 7-9, 2001 - Register Early!
	Houston, Texas		December 3-5, 2001 - Register Early!

To register for this seminar visit:
www.sas.com/apps/natraining/course.jsp?name=dmcrm#schd and
click the register button next to the preferred date and location
(When registering use order code BCN-DMCRM.)