Briefs

Boston, MA - October 15, 2001 - Quadstone today announced the addition
of real-time scoring and rule management capabilities to the Quadstone
System with the launch of Actionhouse:RT (RealTime). This latest
extension to the Quadstone product line supports real-time marketing
responses to customer interactions.  For example, as customers call into
service centers or browse web sites, decisions on the right service or
offer are made instantly, based on the latest behavior of the customer.

Since launching the Quadstone System five years ago, Quadstone has
focused on helping clients harness the predictive power of their
customer data to find more effective ways to tackle the '4Rs' of
customer behavior - Retention, Response, Risk and ROI.  As marketing
moves from a product focus to a customer focus, so the core rules of
marketing will move from traditional marketing's 4Ps to the 4Rs of
analytical marketing. Those organizations that can leverage their
customer intelligence to make the right customer decisions, in
real-time, will create a substantial competitive advantage. Meta
Research Fellow Wolfgang Martin sees real-time marketing as an important
development for customer focused organizations: "Organizations should
move from traditional campaign management to real-time marketing to
implement holistic customer relationship management and to exploit the
value of a panoramic customer view."

Actionhouse:RT has been developed for environments where marketing
decisions are made continuously throughout the day such as call centers,
point of sale and web sites. To date, operational systems have typically
deployed rules and customer scores based on historical data that has
been updated on a weekly or even monthly basis, but Quadstone's new
real-time functionality updates customer scores as soon as new
information about a customer interaction is captured. This places
companies in a much stronger position to make the most relevant offer to
a client during, rather than after, each particular interaction. This
speed of interaction is particularly vital for retention initiatives
when a 5% improvement in customer retention rates will yield an increase
of 25% to 100% in profits across a wide range of industries.

Quadstone's predictive marketing tools augment the value of operational
customer contact systems such as ATG, BEA and Siebel. These systems have
extensive frameworks for applying customer contact rules to personalize
customer interactions. Quadstone provides sophisticated customer
behavior models and rules to fuel these personalization and
recommendation engines, driving more effective and profitable sales,
marketing and service interactions. Rather than just exporting a
customer score, Actionhouse:RT exports models either direct to
operational systems or packaged as callable objects so that customer
scores can be recalculated as information is added to the operational
system or database.

For more information visit www.quadstone.com.