KDnuggets : News : 2001 : n24 : item18    (previous | next)

Briefs

Relizon completes the acquisition for Epsilon
DAYTON, OH and BURLINGTON, MA - November 12, 2001 -

The Relizon Company today announced that it has completed its $189
million cash acquisition of Epsilon, a developer of customer
relationship management, data mining and data analytics
applications. The deal for Epsilon, a privately held firm with 2000
revenues of approximately $120 million, was valued at $189 million.
The acquisition positions Relizon as one of the industry's most
comprehensive providers of total business communications solutions and
creates an organization with annual revenues approaching $1 billion.

The two companies will combine their CRM initiatives and
Epsilon CEO Corey Torrence will head up the new unit.
"Epsilon's experience and expertise in direct and database
marketing (particularly data mining and data analytics) will
allow us to offer a more robust set of marketing solutions,"
says Relizon CEO Rodney Hedeen.

Relizon was created in August 2000 when The Reynolds and
Reynolds Co. sold its information solutions group to The
Carlyle Group, an investment banking firm.

Industry analysts like the transaction. "The addition of
Epsilon's strong capabilities as a marketing solutions provider
will clearly enhance Relizon's marketing offering," says Harry
Watkins, research director, Aberdeen's customer relationship
management practice.

For more information, see www.epsilon.com and www.relizon.com

KDnuggets : News : 2001 : n24 : item18    (previous | next)

Copyright © 2001 KDnuggets.   Subscribe to KDnuggets News!