From: Estelle G. Brand
Date: Fri, 18 Jan 2002 09:33:58 -0500
Subject: Exclusive Ore Releases XAffinity® 3.0
01/14/02, Blue Bell, PA. Exclusive Ore Releases XAffinity® 3.0 Database enabled data mining for analysis of market basket and click stream data.
Contact: Estelle Brand, email@example.com, (215) 643-3110
Exclusive Ore (www.exclusiveore.com) announced the official release of XAffinity® 3.0, the latest version of its associations and sequencing software for identifying affinities or patterns in transaction and click stream data.
Initially released in June 2000, XAffinity® was one of the first data mining products to be database enabled, and goes farther than most in-place mining tools in terms of database integration. Not only is mining done directly from database tables or views, but SQL is used to analyze the data and place the mining results back into the database, allowing analysts to browse the rules with standard report and OLAP tools.
XAffinity® provides exceptional flexibility for association and sequence pattern detection and analysis, including innovative extensions to classic associations and sequencing. Key among these are automatic partitioning to allow for easy generation of rules across segments such as day of week or customer type and the rule discriminator which assists in identifying the rules that vary the most, by lift, confidence or support, across the partitioning variable.
For sequence analysis, XAffinity® supports multiple time period dependencies – later, next visit, and interval – as well as complete interval flexibility down to the second, or even fraction of a second; “a must for effective click stream analysis” said Rob Gerritsen, President of Exclusive Ore.
New features of XAffinity® 3.0 facilitate exploration of rules and expand the types of problems that can be addressed and the data formats that can be analyzed.
About Exclusive OreExclusive Ore Inc. was founded in 1997 as a consulting and software services company whose sole emphasis was the delivery of quality data mining solutions. Since that time, Exclusive Ore has successfully implemented solutions in a wide variety of industries including Telco, Retail, Finance, and Consumer Packaged Goods.
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