KDnuggets : News : 2002 : n02 : item19    (previous | next)

Briefs

Meridien projects CRM spending to stay flat

Jan. 08, 2002. Spending by financial institutions on customer relationship management technology will be flat through 2003, prompting further consolidation among vendors in a hardscrabble economy, according to a study from Meridien Research Inc.

Global retail CRM spending, or business-to-consumer, essentially will stay at the 2001 level of $6.7 billion for this year and next, Meridien predicted in its report, "CRM Spending Update: Hitting the Wall or Taking a Time-Out?"

"It's a retrenchment," said Tom Richards, research director for CRM at Meridien, Newton, MA. "We used to see CRM spending growing at the rate of 24 percent a year. Eventually that has to stop."

See the full story at http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=18427


KDnuggets : News : 2002 : n02 : item19    (previous | next)

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