From: Kevin Long
Date: Wed, 1 May 2002 13:23:07 -0400
Subject: How Predictive Analytic Techniques Can Help Retain Your Most Profitable Customers, May 23, Boston, MA
WHO: Quadstone, Peppers & Rogers, Deloitte Consulting WHAT: From Hindsight to Foresight: How Predictive Analytic Techniques Can Help Retain Your Most Profitable Customers WHEN: 8:30 a.m. – 12:00 Noon, May 23, 2002 WHERE: Constitution Room, Seaport Hotel, 200 Seaport Boulevard, Boston, MA
From Hindsight to Foresight: How Predictive Analytic Techniques Can Help Retain Your Most Profitable Customers
Quadstone, Peppers & Rogers, and Deloitte Consulting Share Expertise On Customer Retention
Quadstone announces its sponsorship of a seminar that will focus on using analytics to improve customer retention. Marketers and business analysts are invited to attend this half-day event that will be held at the Seaport Hotel in Boston, MA. The seminar features presentations from industry leaders Peppers and Rogers Group, Deloitte Consulting and Quadstone.
It is widely accepted that it costs five times more to acquire a new customer than retain an existing one. Given today’s capricious economy it is even more important to safeguard current customers and minimize revenues lost through customer defection. Hosted by Mark Smith, Ph.D., president of Quadstone, the “From Hindsight to Foresight” seminar will show how the inclusion of predictive analytics can help organizations identify patterns of behavior that indicate a customer is likely to defect. The ability to recognize customer behavior opens a window of opportunity to save the relationship – and every saved customer relationship equals saved revenue.
Tom Spitale of Peppers and Rogers Group will start the sessions with a discussion of customer management techniques and why analytics are key to building effective marketing campaigns. Spitale’s strategic overview will be followed by a case study by Deloitte Consulting. This presentation will cover the challenges and results of a retention initiative undertaken by a wireless provider. Mark Smith of Quadstone, will wrap up the day’s events with a practical demonstration of customer analytics, showing how quickly and easily steps can be taken to reduce the incidence of churn in key customer segments.
Press contact: Kevin Long for Quadstone 617.268.1198 firstname.lastname@example.org
Copyright © 2002 KDnuggets. Subscribe to KDnuggets News!