Briefs

KXEN and smartFOCUS SIGN PARTNERSHIP AGREEMENT smartFOCUS enhance its analytical engine by embedding KXEN

San Francisco 17 June 2002 - KXEN, the global analytic software company, has signed an OEM agreement with smartFOCUS, the provider of Intelligent Marketing solutions for CRM. Under the agreement, smartFOCUS will embed KXEN statistical functions within its data mining and modeling application, smartMODELER.

By embedding KXEN statistical functions into smartMODELER, smartFOCUS will provide enhanced regression and clustering to the existing analysis capability, enabling marketers to create more robust statistical models considerably faster and easier. The results of which are seamlessly integrated into the smartFOCUS Intelligent Marketing solutions.

Powered by the smartFOCUS data analysis engine this latest product enhancement from smartFOCUS delivers marketers with high performance descriptive and predictive analysis. It enables the marketer to improve customer segmentation, profiling and targeting - improving marketing and CRM return on investment.

Designed for the marketer, smartMODELER results can be analysed easily to create customer insight and marketing intelligence across multi million row databases that seamlessly integrate into the smartFOCUS campaign management solution, smartCAMPAIGNER.

Further information is available by visiting www.smartfocus.com and www.kxen.com