Software

Bloomington, IN – November 18th, 2002. – MEGAPUTER Intelligence Inc. announced the availability of X-SellAnalyst(TM) , a self-learning recommendation engine based on a unique transaction-centered analysis technology. X-SellAnalyst helps increase sales in Call Center, e-Commerce or Brick-and-Mortar retail environment. The system enables the implementing company to simultaneously increase each customer wallet share and improve customer satisfaction by identifying the best cross-sell opportunities through the analysis of historical transactions and providing accurate purchase recommendations in real time.

X-SellAnalyst provides a very quick and easy implementation, as it can work with data residing in any SQL-compatible source and does not require user-entered business rules for its operation. The system readily scales to millions transactions and SKUs, as its robust learning algorithms are able to generate recommendation rules on-the-fly instead of storing overwhelming amounts of rules statically inside the system. X-SellAnalyst can learn purchasing patterns from data originating from walk-in stores and utilize the discovered knowledge for increasing customer utilization in e-Commerce environment.

According to existing customers, X-SellAnalyst can be implemented within about three weeks in a call center and six weeks - in an e-commerce operation. In a typical customer implementation, X-SellAnalyst generates a 5-8% increase in sales and pays for itself within two months. “An increase in IHS sales resulting directly from the implementation of Megaputer X-SellAnalyst solution in our e-Commerce operation (see www.global.ihs.com) amounts to 5.75% of online sales,” says Jaren Green, Online Marketing Manager at IHS. “IHS expects the system to pay for itself many times over the next two years.”

X-SellAnalyst is available in the form of a COM component that can be readily integrated into an external application. Used in conjunction with the Market Basket Analysis module of PolyAnalyst™, the system provides a comprehensive retail solution. “Benefiting from the modular design of X-SellAnalyst, intelligent purchase recommendations can be swiftly and seamlessly integrated into existing CRM systems and e-Commerce websites,” says Josh Froelich, Megaputer System Development Manager. “In addition, X-SellAnalyst offers easy maintenance of the product list facilitating frequent adjustments in inventory SKUs.”

For more information about X-SellAnalyst, please visit the Megaputer website www.megaputer.com/products/or/. Web demonstrations of the capabilities and pilot implementations of the module are offered.