KDnuggets : News : 2003 : n11 : item17 < PREVIOUS | NEXT >

Briefs

St. Supery Winery Selects Quaero for Customer Marketing Programs

Charlotte, NC -- June 2, 2003 - Quaero, a leading provider of Knowledge Driven Marketing services, today announced that its outsourcing division, Quaero SpringBoard, has been selected by St. Supery Vineyards & Winery, Napa Valley, to build and manage a customer marketing database to enhance and personalize consumer interaction. A rigorous vendor selection process was conducted by Goodman Marketing Partners, Inc., a direct marketing agency appointed by St. Sup�ry to improve direct marketing capabilities.

According to Carolyn Goodman, Managing Partner of Goodman Marketing Partners, "Based on a weighty review of over 15 potential partners, Quaero outperformed its competitors throughout the proposal process. St. Sup�ry chose Quaero SpringBoard for its full range of value added marketing database services, which provides easy access to best of breed tools without having to build extensive and costly solutions in-house."

For more information, visit http://www.quaero.com.


KDnuggets : News : 2003 : n11 : item17 < PREVIOUS | NEXT >

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