Courses

CRM experts Michael Berry and Gordon Linoff of Data Miners, Inc. has teamed with SAS to offer a three-day course entitled Customer Relationship Management Through Data Mining.

support.sas.com/training/us/crs/dmcrm.html

This course provides an understanding of the central role that data mining plays in maximizing profit -- through customer acquisition, cross-selling, up-selling, customization, retention, and winback. This course shows how data mining fits into CRM in practice, covering both the important theoretical aspects of data mining and CRM as well as illustrating the practice and best practices.

Michael Berry and Gordon Linoff are co-authors of Mining the Web, their most recent joint publication. They have also written two of the most widely read and respected books on data mining, Data Mining Techniques and Mastering Data Mining.

With over 20 years experience, both are CRM experts in applying advanced data mining techniques to generate true business intelligence.

Register now seats are limited!

http://www.sas.com/apps/wtraining2/coursedetails.jsp?course_code=dmcrm&ctry=us