Briefs

NEWBURYPORT, Mass.--(BUSINESS WIRE)--Dec. 16, 2003--Genalytics, a supplier of predictive intelligence software, today announced that Providian Financial Corporation (NYSE: PVN) has chosen the Genalytics Predictive Suite for advanced marketing decision support and risk management software.

The Genalytics Predictive Suite helps firms like Providian build predictive models designed to improve the accuracy of promoting products, selecting prospects, and targeting offers.

"New models built with Genalytics' software typically take 70 percent less time to complete than the same predictive models created with traditional regression-based technologies," said Doug Newell, CEO of Genalytics. "As a powerful end-to-end predictive intelligence suite, the Genalytics Predictive Suite is designed to deliver tangible, bottom-line results. This continues to validate how machine learning technologies like the genetic algorithms included in the Genalytics Predictive Suite consistently deliver better response rates and lower risk profiles."

For more information, visit www.genalytics.com