Publications

There is an often overlooked, but critical, bit of good and bad news about CRM analytics. Adhering to tradition, let's start with the bad.

The bad news: CRM analytics is a business activity, not an IT activity

Here is the rest of the article Driven with Business Expertise, Analytics Produces Actionable Predictions, in DestinationCRM (the online component of CRM Magazine).

This article should be a real help ramping folks up. I believe it makes things more specific and tangible than most business-level introductions to analytics and predictive modeling. Perhaps it can help many of your subscribers with sales!

Eric V. Siegel, Ph.D.
Senior Consultant
PREDICTION IMPACT
www.predictionimpact.com