Briefs

LONDON--(BUSINESS WIRE)--June 2, 2004--SPSS Inc. (NASDAQ:SPSSE) has been announced the winner of the customer relationship management (CRM) category in The Banker Technology Awards 2004, run by the Financial Times Group. The predictive analytics company has won the high-profile financial sector award for the results it has delivered at Natexis Assurances, the insurance division of the French leading bank, Groupe Banque Populaire. Using PredictiveMarketing(TM) from SPSS, a software application for marketing campaign optimisation, Natexis has been able to reduce direct mail volumes by 50%, whilst doubling revenues.

PredictiveMarketing enables Natexis' marketing department to better understand and predict individual customer needs at any time, and proactively select the most appropriate customers for campaigns that will generate the highest return for the company. This enabled the company to significantly increase the effectiveness of outbound campaigns and generate qualified leads for the local branches, achieving 1.6 million Euro of additional revenues on a single campaign.

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See also CRM Buyer story, Why Customers are Still Angry, May 20, 2004.