Briefs

By Meredith Levinson -- CIO US

T.G.I. FRIDAY'S used to be a casual dining chain known for its big burgers, mixed drinks and suspender-wearing waiters sporting buttons that promised sweet desserts. But if you've dined there lately, you may have noticed the variety of entr�es and appetisers on the menu that are labeled "Atkins approved." ...

What's interesting about this carb-reducing campaign is that it's more than an effort to latch onto a hot diet trend. T.G.I. Friday's was able to uncover the low-carb demand among its patrons' special-order requests last summer. Negotiations with Atkins were done by November, and the new entr�es appeared in December 2003.

Here is the rest of the story from CIO Asia.