Courses

See It in SPSS: Predictive Web Analytics

June 24, 2004, 10 a.m. CDT, Duration : 45 minutes

Successful online business management requires having customer insight that you can act on with confidence. While sophisticated Web measurements, or e-metrics, give you important data about customer behavior and site activity, it can lead to information that is difficult to decipher for business use.

Yet by leveraging data mining, you can identify critical online behavior and activity measurements from a business perspective, to immediately understand and apply the insight for results. Data mining is a proven technology for deeper analysis that detects key patterns and trends.

Attend this webinar and find out how you can:

• Automatically discover user segments
• Detect the most significant sequences
• Understand product and content affinities
• Predict user propensity to convert, buy, or churn

How top software companies leverage OEM partnerships to grow revenues with Predictive Analytics

June 29, 2004, 11:00 CT , Duration : 60 minutes

Join representatives from Alterian and SPSS Inc. and learn why top technology companies are incorporating the leading predictive analytics technology into their products. See how predictive analytics from SPSS has given firms like Alterian a strategic advantage over their competition and a rapid return on investment. Our OEM partner's predictive analytics applications powered by SPSS enable end-users to make optimized offers to their customers (CRM); accurately forecast demand without being Ph.D statisticians (Supply Chain); anticipate risk (Basel II); and visualize patterns of behavior to combat telecommunications fraud or money laundering (AML).

More Information: http://www.spss.com/events/event.cfm?E_ID=836

See the new features included in the latest upgrade to Clementine. Existing and new users alike will enjoy the new features available in Clementine 8.5.

Highlights of the upgrade include:

• Integration with Microsoft SQL Server 2000 Analysis Services, and IBM DB2 Enterprise Edition
• Modeling and model viewing enhancements
• Enhanced metadata support

• Learn about the new features of Clementine 8.5
• Be able to provide feedback and suggestions for new features directly to product management

More information: http://www.spss.com/events/event.cfm?E_ID=983