Briefs

PITTSBURGH, PA September 9, 2004---ASA, a leading provider of data mining and decision management software, today announced that the Haas School of Business, University of California, Berkeley has joined its Academic Alliance Program. Under the agreement, MBA Students and faculty will have access to ASA's ModelMAX� data mining software for classroom instruction and research needs.

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"ModelMAX is a valuable tool for anyone interested in Marketing Analytics" said Florian Zettelmeyer, Haas School of Business Associate Professor. "I started using ModelMAX in my Information and Technology Based Marketing course last year. I have found it extremely useful for teaching MBA students the difference between analyst and data-driven models. I am particularly impressed by the fact that ASA has managed to implement this powerful combination of statistical and neural network methods without the work and complexity that is normally associated with getting high quality analytical results."

For more information, visit www.asacorp.com.