Briefs

Automated Text Mining Solution Helps Organizations Capture Value from Unstructured Text Data and Enhance the Performance of Enterprise Analytics and Business Intelligence Programs

NEWBURYPORT, Mass. * November 2, 2004 * Genalytics, a leading provider of advanced analytics software, today announced the availability of its new Knowledge Extract module. Coupled with Genalytics� advanced analytics platform, the new module helps organizations make better customer targeting and risk management decisions by mining various sources of unstructured data, extracting relevant metadata and meaning and then putting the results into a structured format. This new structured data can enhance the performance of any enterprise analytics, business intelligence or search engine application, dramatically improving the accuracy of organizations� marketing or risk programs.

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How It Works

The magic behind Knowledge Extract lies within its Salience Engine. The Salience Engine derives the sentiment of a document providing additional depth and insight into the meaning of the content, such as positive or negative message tone, emerging risk and threat assessment. Unlike existing text-mining solutions, Knowledge Extract scores sentiment at the paragraph, sentence and entity levels within a document to help it identify positive and negative phrases and events.

For more information, visit www.Genalytics.com.