Courses

Olivia Parr-Rud, author of Data Mining Cookbook (Wiley 2001), offers a Step-by-Step Guide to Effective Predictive Modeling for Marketing, Risk and Customer Relationship Management using SAS� software.

Featuring ...

• An easy-to-follow guide to developing predictive models using SAS� software.
• Self-paced curriculum to support your unique learning style.
• Optional high-power macros for automating the variable preparation process.
• Discussions of business applications using numerous multi-industry examples.
• Quality data sets for home practice.
• A lifetime value case study incorporating several types of predictive models.
• New - section on building a discrete-time competing risk model (in development).
• Exercises for practice and evaluation.