Briefs

Behavioral targeting provider Revenue Science has signed a deal with local news network Internet Broadcasting Systems (IBS) to provide its Audience Search service across IBS' 72 sites.

Revenue Science's analysis of anonymous user behaviors -- including search, registration, page views, and frequency and timing of site visits -- will help IBS find, evaluate, and deliver targeted audience segments for advertisers.

IBS will then be able to sell behaviorally targeted advertising across the network of local news sites it owns and operates in partnership with NBC, Hearst-Argyle Television, Post-Newsweek Stations, Cox Television, McGraw-Hill Broadcasting Group, and other well-known broadcasters.

IBS reaches news viewers in 57 markets, including all 10 of the top 10 and 41 of the top 50 U.S. Nielsen markets. The IBS network produces and hosts more than 8,000 campaigns each year.

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