Briefs

is Hiring People.

Hot Web Analytics Topics From Jim Sterne's eMetrics Summit - Analyzing Customer Data.

BY Jason Burby | June 7, 2005

Last week, I attended the eMetrics Summit in Santa Barbara, CA. I spoke and helped facilitate a number of round tables. For readers on the other side of the pond, the summit's European version takes place this week in London.

In one session, all conference participants were divided into discussion groups and asked to identify the top 10 Web analytics problems for the group. After an hour, each table nominated a representative to share their items.

The following is a master list that outlines the 22 issue themes that came up:

• Hiring people.
• Data proliferation: multiple sources, reports, and integration.
• Lack of standard definitions, benchmarks, templates, and expectations
• ...