Briefs

Business Intelligence Decision-makers Give Mediocre Scores for Business Intelligence Performance within Their Company

VANCOUVER, BC--(CCNMatthews - Nov. 24, 2005) - According to a national online study of over 500 business decision-makers conducted by Ipsos Reid on behalf of the Marketing Research and Intelligence Association (MRIA) and EDS, business intelligence (BI) activities received mediocre scores in terms of companies' overall performance and involvement. The study shows that while overall awareness of various business intelligence components ranges from medium to high among BI decision-makers and business executives, existing BI activities are fairly limited in practice, and require more resources and attention in the future.

Less then Half of BI Decision-makers Say That Their Company Is Involved in Various BI Initiatives.

When asked which of the following areas their organization is involved in, about four-in-ten BI decision-makers surveyed report to be involved in either business intelligence/knowledge management (45%), data mining (42%), environmental scanning/secondary research (41%), or competitive intelligence (38%).

Six out of ten think their company should spend about the same amount on business intelligence (BI) in future, though around a third said they should be spending more on data mining (32%), market research (33%), competitive intelligence (34%), and environmental scanning/secondary market research (27%). Decision-makers from larger organisations are more likely to state that their organisation should be spending more.

Here is the rest of the story, Ipsos Reid.