KDnuggets : News : 2005 : n24 : item25 < PREVIOUS | NEXT >

Briefs

Data mining solution to analyze Supermarket data in Poland

CHARLOTTE, NC and WARSAW, POLAND -- (MARKET WIRE) -- 12/06/2005 -- NuTech Solutions, a leader in the commercialization of advanced software for data mining and modeling, today announced their work with Géant Polska Sp. z o. o. to help Géant improve marketing and promotional effectiveness.

Casino Guichard-Perrachon Group operates over 9,000 food retailing outlets in 15 countries, including Cash & Carry in the US. In 1996 the French company expanded its European presence, introducing their chain of hypermarkets, known as Géant, into the Polish market. Currently there are 18 Géant hypermarkets, located in the largest cities in Poland. Using software from NuTech Solutions, Géant plans to identify consumer behavior dependencies and shopping patterns across these hypermarket locations.

NuTech Solutions' Intelligent Business Engines™ for Data Mining will help Géant analyze store purchase transactional data, as well as feedback from customer surveys. Using NuTech's modeling software, Géant's enhanced understanding of customer behavior will enable the company to modify marketing tactics and promotional campaigns to improve effectiveness, resulting in stronger customer loyalty and increased sales.

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KDnuggets : News : 2005 : n24 : item25 < PREVIOUS | NEXT >

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