KDnuggets : News : 2006 : n02 : item29 < PREVIOUS | NEXT >


SAS Positioned in the Leader Quadrant for Customer Data Mining

CARY, N.C.--(BUSINESS WIRE)--Jan. 23, 2006--SAS, the leader in business intelligence, is positioned in the Leaders Quadrant in the "Magic Quadrant for Customer Data Mining, 1Q06" report* by Gartner, Inc. Leaders are vendors whose performance excels in the customer data mining market segment. Not only are they suitable for the majority of enterprises to consider today, but they also have a significant impact on the direction and growth of the market.

Customer data mining is the application of descriptive and predictive analytics (such as clustering, segmentation, estimation, prediction and affinity analysis) to support the marketing, sales and service functions. The focus of the Magic Quadrant for Customer Data Mining, 1Q06 is on vendors that offer the most-relevant and compelling solutions in the market.

SAS' data mining solution, SAS(R) Enterprise Miner(TM), and text mining solution, SAS Text Miner, were evaluated by Gartner for this Magic Quadrant. To view the Magic Quadrant report, see: http://www.sas.com/news/analysts/by_firm_gartner.html.

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