Briefs

ClickZ, By Kevin Newcomb | February 2, 2006

Web analytics provider WebSideStory has acquired privately held Visual Sciences, a high-end data analysis and visualization software company, for $57 million.

"Visual Sciences is not a household name, but everyone in the web analytics business knows who they are. They have vaulted onto the scene and won the respect of everyone in our industry with the dynamic segmentation, multi-channel and real-time data visualization capabilities of their flagship Web analytics solution, Visual Site," Jeff Lunsford, WebSideStory's chairman and CEO, said in a statement.

Visual Sciences products have been widely acclaimed by those in the Web analytics space. The 40-person company was cited by Forrester Research, along with larger rivals Coremetrics, Omniture, and WebTrends, as best suited for large-site deployments. Their relative unknown status doesn't correspond with the quality of their products, believes Bryan Eisenberg, co-founder of Future Now and chairman of the Web Analytics Association.

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