Publications

DM Direct Newsletter, Feb 10, 2006, By Mark Zygmontowicz

In today's business world, the use of predictive analytics software is changing the speed and accuracy of decision-making, opening new doors of opportunity. Software that performs sophisticated analysis of enterprise data to uncover patterns has enabled innovative organizations to more accurately predict their business outcomes, improve business performance and increase profitability. Companies wanting to further extend the knowledge they glean from complex predictive analytics algorithms are integrating location into their business intelligence (BI) solutions to provide business users throughout the organization with the ability to leverage the geographic component of their data to gain new insights into their customers, markets and operations.

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