Publications

I have enjoyed reading Michael Wexler blog posting on how to aggregate and not aggregate data - here it is. Gregory Piatetsky-Shapiro, Editor.

If you can't do it right, add more sample! � 03/22/2006 01:08 PM, Marketing

ExactTarget has some smart folks, including its founder, Chris Baggott, and its recent addition to its �strategic services�, Morgan Stewart. And, as I�ve said before, I am ever more disappointed when smart people do not-so-smart things.

You all know how much I hate observational studies which attempt to create cause out of correlation. For example, see my complaints about eROI�s work at Time of Day and Observational Studies and More �research� from eROI.

Here is the rest of the story.