KDnuggets : News : 2006 : n06 : item25 | PREVIOUS | NEXT |
BriefsMarc Ecko Enterprises Expands SPSS Deployment for Brand Performance AnalysisCHICAGO, Ill. (USA), March 20, 2006 � SPSS Inc. (NASDAQ: SPSS), a leading worldwide provider of predictive analytics software, today announced that Marc Ecko Enterprises has purchased additional SPSS predictive analytic technology to help analyze brand performance at a retail level. As Marc Ecko Enterprises has achieved significant success using SPSS to analyze its various apparel brands at a wholesale level, implementing additional SPSS software will enable the global fashion and lifestyle company to gain a new perspective on brand management. Founded in 1993, Marc Ecko Enterprises evolved from a collection of six T-shirts and a can of spray paint, to a full-scale global fashion and lifestyle company that reported international retail sales of approximately $1.2 billion in 2005. Brand names under Marc Ecko Enterprises include ecko unltd., the world famous rhino brand; Marc Ecko �Cut & Sew,� a contemporary menswear line launched Fall 2004; G-Unit� clothing and accessories, a joint venture with multi-platinum musician, 50 Cent; Zoo York�, a line of action sports-inspired clothing and accessories; and Avirex, a recently acquired mid-tier sportswear collection. Marc Ecko Enterprises has chosen additional SPSS software to analyze brand performance at a retail level, giving the organization a complete view of key business metrics and customer trends. For more information, visit www.spss.com.
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KDnuggets : News : 2006 : n06 : item25 | PREVIOUS | NEXT |
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