Jobs
From: Kathryn Lonnquist
Date: Fri, 12 May 2006
Subject: San Francisco, CA, USA: Database Marketing Analyst at Esurance
Summary
The Database Marketing Analyst supports all aspects of Database
Marketing, including campaign planning and implementation, performance
reporting, campaign analysis and optimization, and database
management. Esurance uses a disciplined and data-rich "test and
learn" methodology and the Database Marketing Analyst will support
real-time analysis and reporting requirements. This position reports
to the Senior Manager - Database Marketing.
Job Responsibilities
Responsibilities include but are not limited to the following:
- Manage execution of database marketing campaigns across email, direct mail, and telemarketing channels including post campaign database updates
- Track and monitor performance of ongoing campaigns on a daily, weekly, and ad hoc basis
- Conduct performance analyses of marketing programs and develop recommendations for campaign optimization
- Maintain relationships with business partners involved in the execution of database marketing programs
- Manage reporting for database marketing campaigns
- Support development of new database marketing campaigns by designing test methodology, building predictive models, developing list selection criteria, and defining mailing parameters
- Oversee the internal creative approval process
- Explore new database marketing opportunities
- Coordinate email and terrestrial unsubscribe requests and oversee compliance with unsubscribe regulations
- Verify incoming invoices, submit for approval, and track payment; provide spend reports
Qualifications
The successful candidate must have the following experience, skills, and education:
- Strong analytical skills including extensive knowledge of Excel
- Knowledge of SQL and relational databases
- Direct marketing interest / experience
- Predictive modeling experience a plus
- Internet savvy
- Use of data in decision-making
- Ability to juggle multiple projects and meet deadlines
- BS or BA in relevant field
- Functional understanding of Web technology
The ideal candidate will be energetic, creative, enthusiastic,
intelligent, analytical, and eager to take on responsibility and learn
new skills. She/he will enjoy working in a fast paced environment and
creating an exciting, fun, teamwork-oriented environment.
The candidate should be a quick learner with an open mind. She/he will need to be capable of managing multiple projects working independently with a strong attention to detail.
Contact:
If you'd like to be a part of a team that is revolutionizing the way people think about insurance, please
apply online here.
esurance
747 Front Street
San Francisco, CA 94111
www.esurance.com
About Esurance
Esurance is the fastest growing auto insurance company in the U.S. and
a subsidiary of White Mountains Insurance Group, LTD (NYSE:
WTM). Founded in 1998 by an exceptional team of insurance and
technology industry veterans, Esurance provides personal auto
insurance direct to consumers through several channels, including
online, sales centers and select agencies. Esurance is dedicated to
constantly improving the way people shop for, buy and manage their
auto insurance. Our headquarters are located in San Francisco, with
claims centers in Sacramento, Atlanta, Phoenix, Tampa, and Dallas as
well as sales call centers in Sioux Falls, South Dakota, Sacramento
and Tampa.
Esurance is an Equal Opportunity Employer
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