Jobs
From: KD
Date: 06 Jun 2006
Subject: New York, NY, USA: Director of Analytics at RMG Connect
RMG Connect is a specialist relationship marketing operation within JWT
Advertising. RMG Connect is ranked as a top ten global direct marketing
company, and according to ADWEEK is the 7th largest US digital marketing
company with 35 worldwide offices on 6 continents. We are the fastest
growing unit within JWT. You can visit our website at www.rmgconnect.com.
Our mission is to build more profitable relationships between our clients
and their customers, and to create connections with consumers that drive
results. We plan, create, manage and measure business communications that
optimize how our clients acquire, develop and retain their customers. .
What it is...
We are seeking a Diirector of Analytics to join our fast growing team in New
York. The Director of Analytics is works with Client, Account Service and
Creative staff to create relevant and strategic marketing strategies
What you do...
- Find and focus upon the intersection between consumer need and client
benefit to create compelling messaging
- Distill consumer insight from disparate sources into actionable
intelligence; assist in keeping the client teams informed of findings that
impact client target audience
- Lead internal insight generation process to ensure that the insights
are incorporated into agency's creative thinking
- Develops and oversee analysis and modeling on projects across
multiple accounts
- Able to communicate all aspects of project: design, findings and
conclusions
- Able to write and deliver final presentation
- Able to handle all communication with clients and vendors
- Provide consultation on developing and/or using consumer and market
research
- Monitor cultural and social trends and their impact on consumers'
attitudes, behaviors and perceptions using a variety of market and research
data
- Manage large-scale proprietary and/ or secondary research projects
with attention to quality control, budget adherence and actionable analysis
and recommendations
- Work with and through RMG Analytics to scope research projects as
necessary as well as develop tools to understand consumer behavior
What you need...
- Graduate degree in quantitative field
- Minimum of 10 years experience in marketing
- Experience in Direct to Consumer marketing analytics. Experience in
developing Segmentation, Life Time Value and Targeting Models
- Working knowledge of different statistical techniques: Discriminant
Analysis, Logistic Regression, CHAID, Cluster Analysis, Factor Analysis,
etc
- Working Knowledge of experimental/test design
- Working knowledge of survey design and analysis procedures
- MS Office, Preferred: SAS, SQL, WebTrends
- Ability to travel: 25%-50%
We offer a comprehensive benefits package including 401(k) and a generous
company holiday schedule. RMG Connect/JWT is committed to Equal Employment
Opportunity and to attracting and retaining the most qualified employees
regardless of race, national origin, religion, sexual orientation, gender,
age or disability.
Contact
To apply, please email Beth.Ray@rmgconnect.com. Please indicate Director
of Analytics in subject line. NO PHONE CALLS PLEASE.
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