Jobs

Essential Functions (Responsibilities):

• Lead a team responsible for transforming data into data-driven strategies that improve profitability
• Provide thought leadership regarding solutions to strategic issues
• Consult with marketing/sales to identify and define strategic business issues requiring analytics
• Create and manage segmentation schemes to help improve customer acquisition, retention, and loyalty
• Develop profitable customer contact management strategies to orchestrate growth and acquisition efforts
• Translate business needs/opportunities into analysis designs providing insight, knowledge, and understanding of customers, products, and industries
• Continually develop new ideas and communicate/coordinate potential uses for analytics across the business
• Fully understand relevant business opportunities, clearly size opportunities, and effectively prioritize efforts
• Communicate recommendations and obtain buy-in from sales, marketing, and senior leaders
• Provide guidance to local/external analysts to ensure strategic alignment, efficient use, and development of all resources on the team
• Utilize SAS for analytics as needed

• Bachelors degree
• 10+ years experience (3+ years in financial services) in a direct marketing/CRM environment utilizing math/statistical techniques to solve problems in areas such as customer segmentation, predictive modeling, forecasting, optimization, test design, reporting and analysis design, measurement strategy development, and financial modeling
• Demonstrated ability to solve critical business needs using innovative solutions
• Ability to consolidate and communicate insights in an actionable way to facilitate growth; understand rationale of management requirements; and translate into key takeaways
• Proactive, self-starter that will both execute and identify opportunities to add value/insights to the leadership team and make process improvements to drive efficiencies
• Demonstrated success managing strategy, implementation, and optimization of direct marketing programs
• Hands-on recent experience in SAS. SQL and advanced Excel/PowerPoint skills a plus
• Excellent organizational skills, the ability to handle multiple tasks simultaneously, and the ability to work both independently and within groups
• Must possess strong verbal, written and presentation skills

• BS in statistics, mathematics, finance, economics, or equivalent quantitative field
• Quality Certified and Masters Degree
• Experience with both B-to-C and B-to-B marketing analysis