Jobs
From: MD
Date: 25 Jul 2006
Subject: New York, NY: Statistical Marketing Manager at Redcats USA
Redcats USA, formerly Brylane, is a multichannel leader in men's and
women's apparel and lifestyles home shopping with nine well-known brands in
its portfolio: Chadwick's, Lerner Catalog/metrostyle, Jessica London, Lane
Bryant Catalog, Roaman's, KingSize, BrylaneHome, BrylaneHome Kitchen and La
Redoute USA. Our three divisions - Boston Apparel Group, Special Sizes
Group and BrylaneHome Lifestyles Group - include value-priced misses'
fashions, women's and men's plus-size apparel, and home lifestyles product.
Redcats USA is a division of Redcats, the world's third largest catalog
home shopping company, with 17 brands in 26 countries, a staff of over
20,000 associates and a turnover of 4.37 billion euros. Redcats'
merchandise includes up-to-the-minute women's and men's fashions, plus-size
apparel, giftware, recorded music, video and home furnishings. Redcats is
a PPR Company.
Redcats USA's corporate office is located in New York City and has
merchandising, fulfillment and customer contact center operations in West
Bridgewater and Taunton, MA, Indianapolis and Plainfield, IN, El Paso, TX,
and Universal City, TX.
POSITION SUMMARY:
We are currently seeking a Statistical Marketing Manager for our Database
Marketing division. This qualified incumbent will deliver information
based insights to the marketing efforts of Redcats USA through predictive
modeling, strategic customer analyses and circulation optimization.
RESPONSIBILITIES:
The responsibilities of a Database Manager in Modeling & Segmentation are
focused on predictive and/or forecast model development, data analytics,
and customer segmentation in support of Redcats USA brand business.
Specific responsibilities include:
- Develop, implement, and monitor statistical models, including linear
and logistic regressions and decision trees.
- Conduct analysis to gain detailed insights and solutions to key
business challenges. Serve in a consultative role in order to provide
clear and credible solution in order to meet & exceed the expectations of
the business.
- Effectively analyze large customer data files
- Partner with Marketing Brands to optimize Redcats USA circulation
strategies
- Use data mining techniques and analyze sales trends in order to
improve customer retention and acquisition.
- Solve key business challenges and drive accelerated business growth
by leveraging data insights and coupling them with strategic thinking
skills
- Design, implement and analyze statistical tests to measure effects of
marketing campaigns.
REQUIREMENTS:
- 1 to 2 years of database marketing experience
- Master's degree required (preferably in a technical/analytical
concentration, such as Applied Statistics, Econometrics, Mathematics,
Engineering or other quantitative discipline)
- Experience with statistical programming tools (SAS, SPSS)
- 1+ years of predictive modeling experience :
- Variable selection techniques
- Principle component analysis
- Experimental Test Design {including Sample Size Significance Testing}
- Time Series
- Outstanding leadership skill:
- Communication skills (written & oral)
- Drives Results
- Strong relationship management & interpersonal skills
- Organized and detail oriented
- Working knowledge of Microsoft Office (Word/Excel/Powerpoint)
- Current computer programming experience
Contact:
Apply on our corporate website www.redcatsusa.com
by visiting the career tab and reference job number NY1417.
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