Briefs

ClickZ News, Kevin Newcomb | July 26, 2006

In response to advertisers' call for more openness about its click fraud detection methods, Google will begin sharing invalid clicks data with AdWords advertisers.

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Advertisers will be able to see daily reports of the number of clicks Google has deemed invalid on their ads at the campaign or account level, as well the percentage of invalid clicks within the total number of clicks for the reporting period. Invalid clicks data are available for campaigns since January 1, 2006.

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