Briefs

BAUR Versand optimises customer service with prudsys Recommendation Engine and chooses consulting know-how from Pironet NDH

Since a few weeks, the BAUR online shop has been offering its customers highly qualified and individual product recommendations. To implement this service, the mail order company has chosen the Recommendation Engine from prudsys and the consulting know-how of the Consulting & Creative Services division of Pironet NDH. Through the use of the self-learning Recommendation Engine, which is based on the data mining principle, BAUR anticipates enhanced customer loyalty and an increase in sales.

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The prudsys Recommendation Engine was implemented in the web shop in only four weeks, and since late June has been providing visitors of the BAUR web shop highly qualified product recommendations. To do this the prudsys Recommendation Engine compares each shopping basket with others, and recommends articles that complement the selection on the basis of the product relationships. This Recommendation Engine operates on a self-learning basis and in real time, thus enabling the customer’s response to recommendations to be registered immediately and the offering to be modified dynamically.

For more information, visit www.prudsys.com