Courses

Leverage Customer Lifetime Value to Increase ROI
Sept 20
8:30 PDT (11:30 EDT)
www.insightful.com/news_events/webcasts/2006/09romi/

As marketing groups strive to gain a competitive advantage, more advanced quantitative and financial techniques are being implemented. One such technique, Customer Lifetime Valuation (CLV), can provide marketers a multi-faceted view of the affects of marketing campaigns on customer revenue streams. This article will walk you though the components and uses of CLV for marketing organizations. Sample topics will include:

• Using CLV techniques to understand the long-term implications of an offer on a given customer
• Leveraging CLV to maximize the profit of customers
• Identifying which sub-components of CLV can be influenced
• Understanding the impacts of losing customers