Briefs

ClickZ News, By Kevin Newcomb | December 4, 2006

Web analytics provider WebTrends has acquired online ad optimization provider ClickShift. Financial terms of the deal were not disclosed.

ClickShift brings to WebTrends a suite of marketing optimization tools, primarily for multivariate testing of paid search campaigns. It also brings aboard a team of seasoned marketers, including co-founder and CEO John Rodkin and CTO Leo Chang, who co-founded contextual ad player Flyswat and continued together at NBCi when that company was acquired.

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