Publications

DM Direct Newsletter, December 8, 2006, By Mary Crissey

I remember my fourth-grade math teacher telling me that it's impossible to add apples and oranges. She was wrong.

Now there's a way to throw apples and oranges into an equation without making a mess. The newest text mining technology enables decision-makers to crunch words and numbers at the same time, yielding practical knowledge that can be leveraged for business growth.

Today, business information is gathered through multiple channels. And it arrives in a wide variety of forms. Transforming this torrent into manageable streams of business intelligence (BI) requires working with a mix of organized labeled data (structured data), as well as with new records that typically are waiting for manual processing before being grouped by content topic (unstructured data).

Read more.