Publications

Stone Temple Consulting, January 3, 2007

The following is the transcript of an interview of Brett Crosby, Senior Manager of Google Analytics, conducted in several sessions in January, 2007. He has been shaping the Web Analytics industry for ten years as the co-founder of Urchin Software Corporation and more recently as a senior product leader at Google. He is currently responsible for product positioning, feature roadmap development and all external product communications. Brett holds a degree from USC in Political Science and International Relations.

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Our philosophy was always to create a product that was fairly simple to get going and didn't require a tremendous amount of technical support. We built our business around a very scalable product, which allowed us to do things like target hosting companies and get massive numbers of users with one deal, rather than focusing on one very complex deal. That was our business philosophy - a Guy Kawasaki type of thing, where you get twenty companies to give you one dollar instead of looking for one company that will give you twenty dollars.

That kind of model actually fits very well with Google, which is not a super heavy professional services type of company, but more of a scalable product company focused on working with the long tail, right?

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