Briefs

Going beyond traditional search, new Web service helps consumers instantly "discover" elevant content across individual or multiple websites.

San Mateo, CA and DEMO 07 - January 30, 2007 - Aggregate Knowledge today unveiled the Internet’s first service that emulates the way people naturally discover information and shop for products offline. Aggregate Knowledge�s Discovery Services, demonstrated today at the prestigious DEMO 07 Conference in Palm Desert, go far beyond traditional keyword search by tapping into the actual behavior of other online users to suggest relevant content.

Aggregate Knowledge achieves its breakthrough in discovery and navigation by observing the anonymous behavior of customers to anticipate each new customer�s intent and to instantly surface relevant alternatives. By employing a super computing architecture, which aggregates billions of data points in real time, the content delivered instantly adapts to changing consumer behavior. And since Aggregate Knowledge requires neither personal information nor site registrations, both personal identity and proprietary information remain secure.

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Discovery for Retail� suggests relevant products to shoppers and achieves breakthroughs in sales, customer conversion, shopping cart size and site ease-of-use for online retailers. It is already used by companies such as Overstock.com, one of the world�s largest online retailers, with an inventory of over 800,000 SKUs.

�Over 20% of all products purchased on Overstock during the holiday season were directed through the Discovery Window that Aggregate Knowledge powers on our site,� said Patrick Byrne, Overstock.com�s CEO. �Our customers love the new choices they are given, and we are thrilled with the results � higher sales conversions, larger shopping cart sizes and increased customer engagement and satisfaction.� (See accompanying press release titled �New Internet Discovery Service from Aggregate Knowledge Drives Over 20% of Holiday Purchases on Overstock.com.�

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