Features

The 11th Pacific-Asia Knowledge Discovery and Data Mining conference ( http://lamda.nju.edu.cn/conf/PAKDD07) is pleased to host another data mining competition, co-organized by the Singapore Institute of Statistics.

Cross-Selling Problem Summary

Our real-world dataset for this year's competition was donated to us by a consumer finance company with the aim of possibly finding better solutions for a cross-selling business problem.

The company currently has a customer base of credit card customers as well as a customer base of home loan (mortgage) customers. Both of these products have been on the market for many years, although for some reason the overlap between these two customer bases is currently very small. The company would like to make use of this opportunity to cross-sell home loans to its credit card customers, but the small size of the overlap presents a challenge when trying to develop an effective scoring model to predict potential cross-sell take-ups.

The data mining task is a to produce a score for each customer in the prediction dataset, indicating a credit card customer's propensity to take up a home loan with the company (the higher the score, the higher the propensity).

Further Information

Further info about this competition can be found at the following website - http://levis.shu.edu.cn/pakdd2007/competition/index. This competition will run from 15 Feb to 15 April 2007. We are very pleased to invite all who are interested to come register and participate, and hope that it'll be an exciting event for everyone!